The ErgoRide Comfort System Works

 

It works uncannily, astonishingly well.  Its efficacy is remarkable.  Sit it to believe it.

Everyone can feel it, see it, and understand it (unlike a cushion’s core or a frame’s suspension).  The benefits of visibility and tangibility when extolling on the virtues of a feature are immeasurably valuable.

 

The benefit can be isolated. No voodoo. An identifiable component is delivering a specific outcome.

 

That back cushions tend to stay aligned and in place is a legitimate collateral (bonus) benefit.

 

Sales Prominence and Share of Mind

 

The ErgoRide is an innovative, intriguing feature to demonstrate particularly because clients can so directly and easily appreciate it.  Representatives and salespeople will embrace it because of the reception it receives.

 

Once a prospect test-sits an ErgoRide-equipped frame the ErgoRide and comfort dominate the sales conversation.  A distinct, measurable comfort element establishes itself in the decision matrix and a threshold has been set.

 

Reaffirms the role and relevance of a brick-and-mortar presence…but also becomes searchable feature for e-commerce differentiation (ie. Client sees the sofa has ErgoRide; searches and finds information, testimonials, ratings, etc…)

 

Positive, Progressive Connotation for Manufacturer’s Reputation

 

The distribution network and their clients view the manufacturer as ‘leading edge’ and ‘innovator’. ErgoRide is one of few non-aesthetic features that can be fully appreciated by an end buyer.

Designers are always looking for avenues to deliver measurable value to their clients.  The designer appears savvy and is seen to have their clients’ best interests at heart.  Loyalty/credibility are generated.

Demonstrates market leadership by conveying commitment to deliver the superior seating experience.

Brand association.  Either directly or indirectly via the ErgoRide’s adoption by other manufacturers.

 

Reduce Costs

 

It is no longer self-evident that expensive cushion construction recipes yield superior sits.  An ErgoRide-equipped mid-tier cushion combination on a properly-sprung frame will ‘out-sit’ a more luxurious, expensive cushion set without the ErgoRide.  Cost-effective components could deliver lower manufacturing costs and a better sit experience.

 

Back cushion sleeves could be manufactured in a manner akin to those in leather - a portion can be an inexpensive fabric.

 

Improve Sales Conversion Ratio/Efficiency

 

The conversion rate of a genuine client considering an ErgoRide-compatible frame is very high (vs. choosing one without it).

 

If prospect acquisition expenses are held constant, client acquisition costs are driven dramatically lower.  In other words, even if the same number of people are looking, many more ultimately buy.

 

The accolades that a designer receives drive an annuity-like stream of business to the manufacturer.

 

Flipping Cushions

 

One can flip the seat cushion.

 

Attached and semi-attached back cushions and tight back frames can’t be flipped (either).  And while an ErgoRide may mimic an attached cushion, it delivers superior comfort and allows the back to be (i) removed (for cleaning), (ii) rotated on a multi-seat frame,  and (iii) retrofitted (to alter firmness).   And, (iv) fabrics are better than ever (even those not treated with stain-repellant).

 

There is no need to flip back cushions.  Channeled/baffled tiers and synthetic or natural/blend fills mean limited settling. Most back cushion discoloration includes the tops of the pillows: flipping doesn’t solve that issue.

 

The ErgoRide provides access to a new tier of comfort for clients who have historically opted for the clean look of a tight or attached back.  There will be converts.

 

For those who insist on the need to flip, they typically become so enamored with the ErgoRide’s sit that they re-assess their re-assess their  fidelity to this outdated (or rather, no longer necessary) ritual.   And they can always elect not to add the ErgoRide.